Built by someone who works at the seam of marketing and code

Who's behind this

Skygain is led by Collin Fugate, whose work sits right where GEO lives, at the intersection of marketing and code. It takes the marketing instinct to know what makes a customer pick up the phone, and the technical understanding of how AI systems actually retrieve, rank, and cite information.

That's the whole point: getting recommended by AI isn't a marketing problem or an engineering problem. It's both at once. Most help has one side. Skygain is built on both, earning trust on the content side and holding up on the technical side.

He's joined by Mike McCarthy, Skygain's Director of Client Relationships. Mike brings more than 40 years of client relationship management, specializing in small businesses. It's a career spent learning what clients actually need and making sure they feel looked after. That kind of hard-won, first-hand experience is exactly the expertise this work is built on.

Why GEO matters now

For twenty years, getting found meant ranking on Google. That hasn't disappeared, but it's no longer the whole story. A fast-growing share of people now ask an AI assistant (ChatGPT, Gemini, Google's AI Overviews) for a recommendation and act on the short answer it gives. There's often no page of links to scroll and no second-place clicks to collect. You're either in the answer or you're not.

That changes the work. It's not about chasing one keyword to the top of one results page. It's about becoming a source AI trusts enough to recommend — through genuine expertise, consistent information, content that answers real questions, and a presence on the third-party sites AI leans on. That's a different discipline, and it's what Skygain focuses on entirely.

How we think about the work

No hype and no secret tricks. The honest truth is that AI search is still evolving and no one can promise a fixed ranking. What we can do is the durable work that consistently moves the needle: build real authority, answer real questions, and keep your business visible to the systems your customers now ask. We'd rather under-promise and compound results than sell a guarantee no one can keep.

Want to see the method instead of just reading about it? Our cornerstone guide and six-part method are the same work we'd do for you, applied to this site.